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9. Juli 2009 Kronen Seite 5
Siemens strategy: Strengthen competitive position
in mid-range and low-end markets
Each business has to adapt and define their specific M1 to M4 definition
SMART products and solutions: Innovative low-cost portfolio & localization for emerging markets
M4
M3
M1
M2
Most advanced products and
technologies, maximum
functionality, top quality
M1
Advanced products and
technologies, high functionality,
top quality
M2
Basic technology, limited
functionality, very price
sensitive, good quality
M3
M4
Simple design, low functionality,
partially not meeting technical
standards, low quality, lowest
price
SMART
Low-End-Portfolio
High-end
products
Current & future
focus of Siemens
Additional
potential for
Siemens
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